Resume
InspireNOLA Charter Schools - Social Media Manager
July 2023 – Present
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Lead social media strategy and content development, creating platform-specific content across Instagram and Facebook.
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Grew social audiences by approximately 6,000–8,000 followers annually through trend-driven content, community storytelling, and consistent audience engagement.
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Produced short-form video content with multiple videos surpassing 100K+ organic views.
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Increased annual Instagram impressions to an average of over 1 million through strategic content planning, Reels optimization, and real-time event coverage.
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Manage paid and organic social campaigns, including content calendars, platform strategy, analytics reporting, and community management.
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Collaborate with school leaders, staff, students, and community partners to create authentic storytelling campaigns that strengthen brand visibility and engagement.
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Direct and capture photo and video content for social campaigns, including short-form video production and event coverage.
Gatorworks - Social Media Strategist
December 2021 – July 2023
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Developed social media strategies and monthly content calendars for clients across hospitality, government, nonprofit, aesthetics, and real estate industries.
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Managed portfolios of 5–8 client accounts simultaneously while maintaining brand consistency and engagement goals.
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Researched emerging social media trends and platform updates to create timely, audience-focused content strategies.
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Created original social content, wrote captions and platform-specific copy, and directed creative execution for campaigns.
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Managed community engagement and client communication to strengthen audience relationships and brand presence.
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Assisted with paid social campaign management and reporting.
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Directed and captured photo and video content for client campaigns, including short-form video assets.
Uptown Girl Media - Executive Account Manager
December 2020 – November 2021
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Managed multiple client accounts simultaneously, overseeing content strategy, publishing schedules, and campaign execution.
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Created original content and platform-specific copy tailored to each client’s audience and brand voice.
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Led community management efforts and maintained strong client relationships through regular communication and strategy discussions.
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Built and presented analytics reports to clients, providing strategic recommendations based on campaign performance.
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Supervised interns and supported internal workflow management.
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Directed and coordinated visual content creation for social media campaigns.
MLCWorks - Digital Marketing Coordinator
May 2019 – October 2020
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Supported integrated digital marketing initiatives across social media, email marketing, SEO, SEM, website content, and e-commerce platforms.
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Conducted content audits, metadata optimization, QA reviews, and competitive analysis to improve digital performance.
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Assisted with paid advertising campaigns, including YouTube, SEM, and display ads.
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Supported social media management, analytics reporting, and content development for client accounts.
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Assisted in developing original digital content aligned with client branding and campaign goals.
Education
Loyola University New Orleans
August 2021
Mass Communication M.S. - Marketing Major
Loyola University New Orleans
May 2018
Mass Communication B.A. - Journalism Major & Psychology Minor