Becca Miller - Resume

Resume

Understanding & assisting in implementing best practices for mobile, website, e-commerce, email, social, SEM, SEO & user experience.
Performing audits, writing metadata, uploading content, performing QA & pulling reporting.
Assisting in managing social media (Facebook, Instagram, Twitter, Pinterest, etc) accounts, & pulling reporting.
Performing competitive analysis & landscape research.
Assisting with keyword research, uploading of youtube & display ads, performing account optimizations, performing competitor research, pulling audits, & pulling reporting.
Draft & test emails for clients, & pulling reporting.
Constantly bring new ideas to the table in terms of initiatives & promotions to extend our client’s brand online.
Be familiar with standard marketing concepts, practices & procedures.
Other duties as needed

Administrate the creation of relevant, original, high-quality content to client accounts.
Create & maintain a regular publishing schedule. Produce social lives for accounts.
Produce original content for social media, using analytics & trends to guide content.
Work closely with the account team & client for relevant events to be posted.
Identify & improve organizational development that would improve the content.
Coordinate social asset design.
Regularly visit clients assigned & establish strong relationships.
Attend events & functions after typical business hours.
Report & analyze key metrics and tweak strategy as needed.

Collect & analyze social profile data, using metrics such as engagements, impressions, reach, & website clicks.
Manage social media planning & execution of marketing strategies & community management.
Maintain strong social media & brand presence across Facebook & Instagram.
Manage & direct interns.